These are part of a Guerrilla advertising campaign to raise awareness for homeless people by The Big Issue magazine, part of a brief during my 1st year. The idea i had was to place doormats in areas that you may find tramps living or sleeping. I used the phrase "home sweet home" in order to make sense of the door mats and make people think. The door mat had the big issues web address so that interested onlookers could find out what the campaign was about.
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